The Ultimate Guide to Choosing Outfits for Your Personal Branding and Lifestyle Photoshoot

As a Denver-based photographer specializing in personal branding and lifestyle portraits, I understand that choosing the right outfit can make or break the tone of your photoshoot. Your wardrobe should reflect your personality, professional aspirations, and lifestyle—all while ensuring you feel comfortable and confident. Here’s a guide to help you select the perfect attire for your next session.

General Tips for Everyone

  1. Consider Your Branding: Think about the message you want your photos to convey. Are you aiming for a polished professional look or a more casual, approachable vibe?

  2. Stick to Neutral or Solid Colors: Solid colors like navy, beige, and soft pastels work well for most photoshoots. Avoid busy patterns or loud prints that might distract from your face.

  3. Layer Strategically: Adding layers like jackets, cardigans, or scarves can create depth and versatility in your photos.

  4. Avoid Logos and Branding: Unless the logo represents your brand, steer clear of visible logos or text on clothing.

  5. Fit Matters: Well-fitted clothing will always look better than baggy or overly tight options. Tailored pieces are a great investment.

  6. Accessorize Wisely: Keep accessories minimal and complementary. Avoid anything too flashy that might dominate the image.

Plan for Multiple Outfits: Bring a mix of casual and professional looks to get a variety of shots during your session.


Outfit Ideas for Women

Professional Looks:

  1. Tailored Blazer and Blouse: Pair a fitted blazer with a neutral blouse and slim-fit trousers or a pencil skirt. This classic combination is perfect for a polished, professional look.

  2. Sheath Dress: A well-tailored dress in a solid color can exude confidence and elegance.

  3. Monochromatic Suit: A suit in a single tone, such as beige or navy, can be modern and striking.

Casual Looks:

  1. Flowy Maxi Dress: Choose a solid color or subtle print for a soft, approachable vibe.

  2. Jeans and a Blouse: Pair dark-wash jeans with a crisp blouse or a cozy sweater for a relaxed, relatable feel.

  3. Layered Look: Combine a lightweight cardigan over a fitted top with tailored pants or a skirt.